In the last article, I talked about the big empire Ralph Lauren was able to create and develop in the …
While watching this YouTube video about Ralph Lauren I thought an article about its success was kind of mandatory. Lauren is an American fashion …
Following up on the last article about self-concept, I decided to take a survey to understand if people are aware of the …
This article examines the concept of self in relation to consumption decisions. The belief is that we can choose the …
So, one of the way by which brands now have to engage their customers is through really creative and out …
The Business of Fashion magazine last year published this interesting article on how brands are now trying to engage their customers more creatively. In …